inCommunicado - eric eggertson

  Red Rorbu - Lofoten Islands, Norway    Originally uploaded by LeeLeFever_TwinF.
I’ve been following Lee and Sachi Lefever’s trip around the world on their The World Is Not Flat site.
Their most recent destination is Norway, with some amazing photos of the fjords and craggy cliffs that drop straight into the water.

I […]

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Work continues on my new PR blog. Yesterday my chosen task was to do some key word analysis of Mutually Inclusive PR, which I’ll apply to the new blog.
Search Engine Optimization has grown into a very profitable industry, with most of the practitioners running successful blogs of their own. Heck, some of them have entire […]

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I’m working on changes to the blog.  In preparing a new blogger photo, I took some self-portraits.
The first photo gives me that Stephen King pseudo-serial-killer look.  I’m leaning toward one of the other ones.
Choose Eric’s New Look!

1)  Stephen King / Serial Killer

2)  Mysterious Stranger

3)  Blue-eyed Civil Servant
I still have time to reshoot, but I’m definitely […]

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After taking some pretty intense criticism over her postings about the Middle East, and putting up with frequent nasty flame wars in the comments sections of her blog, Antonia Zerbisias put visitors on notice that their comments will be deleted and they will be banned if they get out of hand.
Then her dog died.  She […]

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I enjoy the often interesting, sometimes fratboyish view of the world provided by Scott Baradell.
I try to look the other way when he pimps for links, the way you pretend not to notice when your uncle zips his pants closed on his tie.
His latest gambit to build his global personal microbrand is a special button […]

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I never thought I’d go a week wihout reading Tom Murphy’s blog PR Opinions, but something he posted there today made me immediately unsubscribe.

About five seconds later, I subscribed to his new blog Murphy’s Law, on which he promises to add some non-PR content (now that he’s no longer one of only a handful of PR […]

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A surefire way to drive a little traffic to a blog is to manufacture an argument out of nowhere, using an outrageous statement to draw attention.
Hence, Robert Scoble, who (co-)wrote a bestseller about corporate blogs fires off a provocative statement saying that only websites meeting five criteria decided by a committee at Microsoft several years […]

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The fashion/beauty industry bloggers of New York met with publicists yesterday to talk about expectations, roles and schwag.
Pierce Mattie Public Relations hosted the event, probably partly in response to a recent criticism of its blogger relations.
Video of a discussion between Pierce Mattie and blogging network Coutorture Media’s Julie Fredrickson is on the Pierce Mattie site. […]

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  Saskboy 2006    Originally uploaded by Mutually Inclusive.
Bloggers are getting together Aug. 19 Sept. 23 in Saskatoon.  Check out the details.  There’s also talk of making the trek to Kipling the first weekend in September for the big housewarming party planned by Kyle MacDonald of OneRedPaperclip.com fame.
That’s Saskboy on the […]

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I’m working on moving this blog over to WordPress sometime this month, and will let everyone know how to subscribe or visit the new address.
I’ll also be renaming the blog, not because Mutually Inclusive PR is a terrible name.  It just sounds a bit too goody-goody.  I’ve been singing Kumbaya under this name for a […]

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News Flash!  Pierce Mattie’s blog is now accepting comments.
Faithful Mutually Inclusive PR readers may remember me taking Mr. Mattie to task in April 2005 for having a blog that appeared to accept comments, but that rejected every single comment for having "objectionable content."
Six weeks later, I got a response from Mr. M., criticizing me for […]

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