inCommunicado - eric eggertson

Work continues on my new PR blog. Yesterday my chosen task was to do some key word analysis of Mutually Inclusive PR, which I’ll apply to the new blog.
Search Engine Optimization has grown into a very profitable industry, with most of the practitioners running successful blogs of their own. Heck, some of them have entire […]

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Spoiled Rotten (Apple) - Joseph Jaffe - The big question is, why do people let Apple get away with such consumer-unfriendly behaviour?
Avoiding Tradmarkicide: Ziplock Bags and Apple’s iPod - Kami Huyse - The Apple trademark legal battle that’s shaping up, and the challenge of protecting a trademark from becoming a generic term.
PR Pro says NO […]

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Changing Clients into Better Ones - Julie Rusciolelli - The head of a Toronto PR agency has advice on how clients can play their role better. Link via David Jones.
PRSA to Members: Please Be Ethical, Hypothetically Speaking - Steven Silvers - The PRSA urges its members to expose unethical practices, while it bends over backwards […]

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Found this week:

News Junkie: Become One. In PR, It Is Required Behaviour - Robert French
Facebook’s "Privacy Trainwreck": Exposure, Invasion, and Drama - Dana Boyd
Political & Government Blog Cases wanted - Shel Israel
Searchmob - John Battelle
Should Fair Use Apply to Your Family Portraits? - Thomas Hawk
About Gen-P (or "Jimbo lays the smacks down on Dale […]

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I enjoy the often interesting, sometimes fratboyish view of the world provided by Scott Baradell.
I try to look the other way when he pimps for links, the way you pretend not to notice when your uncle zips his pants closed on his tie.
His latest gambit to build his global personal microbrand is a special button […]

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Where are Canadian Corporate Blogs? - Mark Evans - Tech blogger Mark Evans asks why Canadian companies are so slow to adopt corporate blogs. Check the comments.
The ego of a CEO: Noble Narcissist? - Ian Griffin - CEOs need to have big egos, as long as that doesn’t get in the way of the […]

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Do some capital letters on your business card make you an expert?  Does their absence make you incompetent?
The obvious answer is no.  So what possible reason is there to pursue a law degree, earn an accounting designation, earn your professional assocation certification, or for that matter, any other official recognition of accomplishment or learning?
At least […]

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I never thought I’d go a week wihout reading Tom Murphy’s blog PR Opinions, but something he posted there today made me immediately unsubscribe.

About five seconds later, I subscribed to his new blog Murphy’s Law, on which he promises to add some non-PR content (now that he’s no longer one of only a handful of PR […]

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Word of Mouth Is not Created, Word of Mouth Is Co-created - An independent film director asks Gaping Void’s Hugh MacLeod how to generate buzz for the film. He offers six seps to make bloggers smarter advocates for the film.
Social Media Optimization - Todd Deffren notes that many companies still don’t have the basics of […]

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At the end of Scoble Week, I point to yet another post from one of my favourite tech bloggers.
Having gained a lot of digital ink by leaking his departure from Microsoft to a bunch of bloggers, Robert Scoble questions the value of holding out the juiciest stories for the top journalists covering your market.  The […]

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The fashion/beauty industry bloggers of New York met with publicists yesterday to talk about expectations, roles and schwag.
Pierce Mattie Public Relations hosted the event, probably partly in response to a recent criticism of its blogger relations.
Video of a discussion between Pierce Mattie and blogging network Coutorture Media’s Julie Fredrickson is on the Pierce Mattie site. […]

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