inCommunicado - eric eggertson

Ed Lee looks at the three options for reaching an audience with social media.
Building your own hub of activity has its risks.
The Web wasteland is strewn with ghost towns that thought they would become the next great portal.  I like Ed’s idea of experimenting before making a final decision about where you want […]

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Brown Communications got a grudging pat on the back from AdRants’ Steve Hall for their latest self-promotion on their storefront billboard.

This one features an amplifier volume switch that goes up to 11.  Brings back memories of Spinal Tap, the great mockumentary that showed Christopher Guest how it’s done.
In Spinal Tap, the heavy metal rocker enthuses […]

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Confesion: I have a thing for signage.  I rave about good signage, and contantly harp about the perils of bad signage.
When I see a new stop sign - without warning signs about the change - all I see is a lawsuit.  When I can barely navigate a parking garage because the signs are […]

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Here’s a Flash site that makes the most of low-res graphics and the public’s expectation that milk will be marketed in a wholesome way.
Instead of testimonials about health and bone density levels, mechantchoco.com (warning: site launches with sound) uses a horror film motif to reveal the sad fate of kidnapped chocolate bunnies, ducks and bears […]

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The breathless news release from OutdoorPartner Media describes a nameless client that is spending $1 million on an outdoor campaign using "payphone kiosks," which I assume is a synonm for phone booths.

That’s not news.  Nor is the fact that "OutdoorPartner is particularly well-positioned to capitalize on the migration of media dollars to out-of-home media properties due […]

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In the right margin of this blog, you’ll find an ad aimed at Canadian public relations folks.

I haven’t run ads here before, not from a misguided sense of the purity of my ideas, but because I didn’t have the time and energy to pursue it.
Well, CNW Group sought out several Canadian public relations bloggers […]

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Gainer the Gopher was riding high on a swell of public support.  But now allegations have surfaced that he has been hiding his true species.
Globe and Mail columnist Allan Maki wrote an exposé that reveals Gainer may be a Richardson’s ground squirrel, or some other species.
"The irony here is that while the Stampeders are worried […]

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Alberta has a well-publicized anti-rat campaign.  Now the premier has joined in on the gopher eradication efforts of the Calgary Stampeders.
No wonder Calgary is worried about the Roughriders mascot, Gainer the Gopher. This video from James Whittingham envisages Gainer’s revenge at McMahon Stadium. (Whittingham’s was the first blog I ever visited.)  Update:  James re-did the […]

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Now it’s personal.  The Saskatchewan Roughriders are used to being taunted by opposing players and coaches. This time, the Calgary Stampeders are trying to neuter the ‘Riders’ mascot.

Gainer the Gopher has been told not to show up at McMahon Stadium for this weekend’s CFL playoff game.  The Stampeders are worried that he’ll take away their […]

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The claim that new marketing company ‘crayon’ was the first new company to launch in Second Life raised some eyebrows and hackles among the virtual world’s denizens.
The backlash against the launch was as much about a community feeling invaded by corporations that threaten to suck the creative life out of the online world as […]

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The two Saskatchewan outlets for A&B Sound closed in August, with nary a whimper.
In my teens, I used to catch the bus to downtown Vancouver with my friends, so we could check out A&B, A&A and Kelly’s, to see who had the best deals.  It was rare that the competition could beat A&B.  I got […]

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