inCommunicado - eric eggertson

Ike Pigott’s parody of a style guide for creating blog posts is a brilliant bit of understated humour.
His template is worth checking out, including the comments, which maintain the mock-style-guide tone of Pigott’s piece.  Here’s a sample:
Quote lifted from another PR blogger, accompanied by an animated .gif that I cleverly assembled using Microsoft Paint, IrfanView, […]

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I’ve been offline for a while. Reading through headlines on the news sites, I see that Richard Edelman shops at Wal-Mart, or something like that.
Yeesh, the things people think are newsworthy.
Laugh of the day: Steve Rubel as a Wal-Mart greeter (link via Steve Rubel).

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Michael Butler, guest host: "Are you guys married?"
Hobson and Holtz (in unison): "Yes, but not to each other.".
This priceless moment came while Butler was interviewing the Hobson and Holtz Report podcasters, along with fellow PR podcaster Eric Schwartzmann.  Now I have to download and learn a sound editing program, just so I can save that […]

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The Iranians are renaming Danish Pastries "Roses of the Prophet Muhammad," to protest the Danish editorial cartoons.
This sort of thing can escalate.  Next thing you know, Canada will rename Brazil Nuts: "Rain Forest Nuts" in condemnation of Brazil’s stewardship of the Amazon  basin.
Then Chinese Food will instead be referred to as Oppressed People’s Food […]

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Inspired by ground-breaking new metrics being offered by visionary public relations firms, Mutually Inclusive PR publisher Eric Eggertson is announcing a 300-posting guarantee for blog readers this year.
"Mutually Inclusive PR achieves this high volume of published articles because it
employs metrics and adheres to well-documented processes that help
ensure results," says Eggertson. "For example, words are typed […]

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Ragan Communications’ David Murray critiques IABC Cafe blogger (and board chair) Warren Bickford for writing bland posts, and not doing it often enough, in the December 19 Ragan Report.
Reminds me of the complaint about restaurant food: "The food here is terrible! And such small portions!"
Last winter, there was a sustained attack by bloggers on then-chair […]

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Futurist, blogger and podcaster Tod Maffin has been at the forefront of many geek trends, but I never realized what a pioneer he truly was. Close examination of a photo on Maffin’s I Love Radio blog proves that he was with radio pioneer Guglielmo Marconi on the historic day of the first transatlantic radio transmission.
See […]

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I thought this was a gag web site when Judy Gombita forwarded the link, but apparently The Cubes action figures are available for purchase in all their empowered, disincentivized glory.
My favourite is the Sensitivity Consultant action figure.
If any of your action figures come without job titles, or if you want to motivate them by offering […]

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A while back I reported that Frank Magazine had not been resurrected.
When the news came this summer that Frank was back, I was on holiday, and neglected to pass on the link to the new Canadian political satire online publication.
Unlike the Frank of old, which could be tucked away in a desk drawer or a […]

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Here’s a site asking for a lawsuit. The artists/authors of Libelous Claims about Large Corporations offer up bogus claims about big brand names, very few of them complimentary.
Of course, legal action against such a site would link your brand and the "libelous claim" about it in the public’s mind. A no-win situation.
Plus, the claims are […]

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A movie theatre employee cuts through the crap, and suggests that people behave themselves when at the movies.
He explains to parents why he doesn’t express overwhelming enthusiasm for yet another boring Hollywood movie aimed at kids:
"To the mothers who ask me if the crappy ass kid film you are seeing is
good…you know it’s not. […]

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