inCommunicado - eric eggertson

Business, art, technology and life. Add ice and stir.

inCommunicado - eric eggertson header image 4

Entries Tagged as 'Design'

With a Wink and a Nod to Spinal Tap…

January 12th, 2007 · No Comments

Brown Communications got a grudging pat on the back from AdRants’ Steve Hall for their latest self-promotion on their storefront billboard.

This one features an amplifier volume switch that goes up to 11.  Brings back memories of Spinal Tap, the great mockumentary that showed Christopher Guest how it’s done.
In Spinal Tap, the heavy metal rocker enthuses […]

[Read more →]

Tags: Creativity · Design · Marketing

Holiday Tableaux - Mix and Match

December 18th, 2006 · 1 Comment

Via Ed Lee’s blog, I came across Choose Your Own Holiday Adventure, set up by iStudio.

This is a nice little self-promotion tool for the web design firm.  I chose to NOT include music, so it’s safe for work (unless you click on the video game - then all bets are off).
Based on your input, the […]

[Read more →]

Tags: Creativity · Design · Web

Josh Gets the Money Shot for Signage Fetishists

November 24th, 2006 · 4 Comments

Confesion: I have a thing for signage.  I rave about good signage, and contantly harp about the perils of bad signage.
When I see a new stop sign - without warning signs about the change - all I see is a lawsuit.  When I can barely navigate a parking garage because the signs are […]

[Read more →]

Tags: Design · Joshworthy · Marketing · Photography

Flickr’s Open Approach Continues to Pay Off

November 19th, 2006 · No Comments

Every time I try out another third-party tool to view my Flickr photos, the creative options out there reinforces the cool factor in the Flickr brand.
But it’s not just my photos I can play around with. All public photos on Flickr are available for anyone to view and sort.

Kevin Dugan pointed me to a site […]

[Read more →]

Tags: Design · Flickr · Photography · Web2.0

Without Inherent Excitement, Word of Mouth would Fizzle

August 25th, 2006 · No Comments

When’s the last time someone broke into the conversation because they couldn’t wait to tell you about a nondescript product or service that met some of their needs in a generic sort of way?
Unless your friends are broke and have found something free that would normally cost hundreds of dollars, it’s not likely.  People may […]

[Read more →]

Tags: Creativity · Design · Marketing · Usability

Design Flaw as Brand Experience

August 24th, 2006 · No Comments

The first time I started our Xbox I couldn’t believe the incredibly noisy start-up sound that emanated from the TV speakers.
Obviously, the design team never tried to catch a quick video game at 2 a.m., while everyone else is asleep.
It’s designed to draw attention to the fact that you’re about to play games instead of:

> […]

[Read more →]

Tags: Customer · Design · Dinosaurs · Technology · Usability

Branding Innovation #483 - Meat Labels that Look Stale-dated

April 3rd, 2006 · Comments Off

Shopping at the Safeway a while ago, I kept picking meat packages up out of the meat cooler, looking them over, then putting them down again.  None of the meat appealed to me, but I couldn’t figure out why.
I finally picked some beef, took it home, and noticed something about the new packaging.
The label’s checkered […]

[Read more →]

Tags: Design · Marketing

You Say Bad Design, I Say Not Overdesigned

March 5th, 2006 · Comments Off

Web seer Robert Scoble claims "ugly design" or "anti-marketing design" works well for web sites, because people have become suspicious of sites that look too well put together.  In a lot of ways, he’s right.
Anyone who has been involved in direct marketing can tell you the most effective solicitation pieces aren’t always the fanciest.  They’re […]

[Read more →]

Tags: Design · Usability · Web

Self-Promotion: Make a Statement

March 1st, 2006 · 7 Comments

  Brown Communications Billboard - The Power Plug    Originally uploaded by Mutually Inclusive.
Brown Communications puts its best creative foot forward on a billboard on their Albert Street office in Regina.  The self promotion generally tries to get the observer to look twice, and hopefully think about the visual or verbal […]

[Read more →]

Tags: Creativity · Design · Marketing · PR · Public Relations

Making Blog Information Easier to Access

December 17th, 2005 · Comments Off

Most people would agree that it would be great if information people plug into their weblogs was easily searched, retrieved and categorized for the kind of information it is. For example, getting a search bot to go out and find all the conferences on a certain topic scheduled for your region for the coming fiscal […]

[Read more →]

Tags: Design · Technology · Weblogs

Interactive Mapping Tool - Use it for Good or Evil?

December 6th, 2005 · Comments Off

The use of GPS location information continues to be applied to web tools that identify where in the world someone or something is.Steve Rubel points to KMaps, a service that allows you to provide and receive location information from a home computer, a PDA cell phone, or a Palm PDA. KMaps can host various directories […]

[Read more →]

Tags: Creativity · Design · Social Networking · Web