inCommunicado - eric eggertson

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Entries Tagged as 'Creativity'

With a Wink and a Nod to Spinal Tap…

January 12th, 2007 · No Comments

Brown Communications got a grudging pat on the back from AdRants’ Steve Hall for their latest self-promotion on their storefront billboard.

This one features an amplifier volume switch that goes up to 11.  Brings back memories of Spinal Tap, the great mockumentary that showed Christopher Guest how it’s done.
In Spinal Tap, the heavy metal rocker enthuses […]

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Tags: Creativity · Design · Marketing

Holiday Tableaux - Mix and Match

December 18th, 2006 · 1 Comment

Via Ed Lee’s blog, I came across Choose Your Own Holiday Adventure, set up by iStudio.

This is a nice little self-promotion tool for the web design firm.  I chose to NOT include music, so it’s safe for work (unless you click on the video game - then all bets are off).
Based on your input, the […]

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Tags: Creativity · Design · Web

Interactive Sites Can Work, if the Concept Is Right

November 23rd, 2006 · No Comments

Here’s a Flash site that makes the most of low-res graphics and the public’s expectation that milk will be marketed in a wholesome way.
Instead of testimonials about health and bone density levels, mechantchoco.com (warning: site launches with sound) uses a horror film motif to reveal the sad fate of kidnapped chocolate bunnies, ducks and bears […]

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Tags: Creativity · Marketing

Rewarding Images

October 17th, 2006 · 2 Comments

  How to cross the street in Brooklyn    Originally uploaded by gillicious.
You stay subscribed to some blogs just because you like to be surprised by whatever the person might do.
I came across Gillian Gunson on Flickr, and have subscribed to her blog Gillianic Tendencies for a year now.  Lots of […]

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Tags: Creativity · Flickr · Photography · Weblogs

Saskatoon BarCamp Oct. 28

October 11th, 2006 · No Comments

In the tradition of unconferences, there will be a BarCamp in Saskatoon at the end of the month.

I don’t even know if I’m going, but I’ll spend tomorrow thinking about what I might present if I do go.
BarCamps are a great chance for people interested in technology and new media to talk to each other, […]

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Tags: Canada · Creativity · Technology

Without Inherent Excitement, Word of Mouth would Fizzle

August 25th, 2006 · No Comments

When’s the last time someone broke into the conversation because they couldn’t wait to tell you about a nondescript product or service that met some of their needs in a generic sort of way?
Unless your friends are broke and have found something free that would normally cost hundreds of dollars, it’s not likely.  People may […]

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Tags: Creativity · Design · Marketing · Usability

Buzz can Replace Media Comps, but it Takes Work

July 9th, 2006 · 1 Comment

As Gnomedex organizer (with Ponzi Indharasophang) Chris Pirillo notes, there are times when a conference is priced low enough for media to afford the full fee, and organizers don’t need to give them a free or reduced pass.
But anyone who doesn’t have built-in buzz from bloggers (see gnomedex on Technorati), or some other method of […]

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Tags: Creativity · Journalism · Marketing · Technology · Weblogs

If 43 Things Doesn’t Float your Boat, Try 43 Thongs

April 14th, 2006 · 2 Comments

Richard Eriksson has launched the latest social networking site.
The foot fetishists of the world, having tried 43 Things, 43 Places and whatever other variation on 43 the Robot Co-op came up with, can now visit 43 Thongs.
This parody site looks and feels like 43 Things, but thankfully doesn’t take the joke too far. I tried […]

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Tags: Creativity · Humor · Social Networking

Significant Moves Kick off Fiscal Year

April 1st, 2006 · 1 Comment

I always keep my eye out for startling news on April 1.  For a few years I couldn’t figure out why so many shocking stories broke on this day.  Then I realized, it’s the start of the fiscal year for many companies!
This year’s crop:
Josh Hallett does some sleuthing to uncover a new venture by previous […]

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Tags: Creativity · Humor · Joshworthy

Morale Boosters Don’t always Cost Big Bucks

March 27th, 2006 · Comments Off

I saw this parking pass on a vehicle in the local mall parking lot. 
Additional cost to make a boring employee parking pass into a positive statement about working at Ipsco: $0.00.

(The "tubular" comment refers to the steel company’s main business — making steel pipes.)
Tags: Ipsco, signage, employees, design, morale, engagement
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Tags: Corporate · Creativity · Employee Communications

Deconstructing the Blog Posting

March 12th, 2006 · Comments Off

Ike Pigott’s parody of a style guide for creating blog posts is a brilliant bit of understated humour.
His template is worth checking out, including the comments, which maintain the mock-style-guide tone of Pigott’s piece.  Here’s a sample:
Quote lifted from another PR blogger, accompanied by an animated .gif that I cleverly assembled using Microsoft Paint, IrfanView, […]

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Tags: Creativity · Humor · Weblogs