inCommunicado - eric eggertson

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Entries Tagged as 'Corporate'

CBC’s Blog Became Its Dark Site

November 8th, 2006 · No Comments

Inside the CBC suddenly became one of the only sources of information Monday about why the cbc.ca site was unavailable for many hours.
The problem was caused by a server malfunction.  It took several hours to get a back-up server online.So, for a few hours, the company’s blog was there to inform people that the main […]

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Tags: CBC · Corporate · Journalism · Web

Refresher: Goals, Objectives Defined

August 8th, 2006 · 3 Comments

In the ongoing circular conversation about communications, Joseph Thornley records Shel Holtz’s comment to the Inside PR podcast about a presentation made by Wilma Matthews, of Arizone State University..
As described by Shel, Wilma Matthews summed up the difference between goals and objectives, strategies and tactics:

   
Set a goal: the business outcome. What you want your […]

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Tags: Corporate · PR · Public Relations

Do Not Enter - Reputation at Risk

June 14th, 2006 · 3 Comments

I reached a turning point shortly after I started reading blogs. After leaving a few comments online, I Googled myself and realized just how public my life would be if I kept on participating in The Writeable Web.
Staying invisible to Google and other search tools is hard, and getting harder. Some of the articles I […]

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Tags: Corporate · Search · Web · Work

Business Needs Drive the Use of Communication Tools (a Leap of Faith Helps, Too)

April 11th, 2006 · 2 Comments

I read a lot about the use of technology for corporate purposes, and I have to agree with some of the blogophobes. I’d like to see less blind faith, and more discussion of some of the ways social media can help organizations achieve their goals.
I still think the new media advocates have the right idea. […]

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Tags: Corporate · Employee Communications · Technology · Web

A Movement of Nobodies Is Born

April 6th, 2006 · 2 Comments

I guess it was the dismissiveness of David Murray’s insult that pissed me off. The way he called communications consultant Allan Jenkins "a nobody in the communications business" in the closed milieu of his trade magazine editorial added to my ire.
If he’d just called Allan a rude, insensitive curmudgeon I wouldn’t have had an issue […]

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Tags: Corporate · Etiquette · Nobody · Web2.0 · Weblogs

Morale Boosters Don’t always Cost Big Bucks

March 27th, 2006 · Comments Off

I saw this parking pass on a vehicle in the local mall parking lot. 
Additional cost to make a boring employee parking pass into a positive statement about working at Ipsco: $0.00.

(The "tubular" comment refers to the steel company’s main business — making steel pipes.)
Tags: Ipsco, signage, employees, design, morale, engagement
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Tags: Corporate · Creativity · Employee Communications

Don’t Be Heavy-Handed with No-Photo Policy

December 23rd, 2005 · 1 Comment

  The Photo McDonalds Didn’t Want You To See    Originally uploaded by WillPate.
Piaras Kelly and John Wagner warn that camera phones have expanded the likelihood your organization will be photographed or videoed by someone. So be prepared.
My take: Companies can try to ban the use of cameras and video cameras […]

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Tags: Corporate · Employee Communications · PR · Photography · Public Relations

Start with Civil - You Can Always Shout Later

December 9th, 2005 · Comments Off

At the LesBlogs conference in Paris this week, Six Apart exec and long-time blogger Mena Trott spoke on civility, a topic I’ve raised several times. Then she flipped out on an audience member who was typing uncomplimentary comments about her presentation into the backchannel message board that was being simultaneously posted on the screen.
Mistake number […]

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Tags: Corporate · PR · Public Relations · Weblogs

The Telus Blog - Why Isn’t the Company Running It?

December 2nd, 2005 · Comments Off

There’s a new consumer grievance web site up about Telus, the company created from the telcos in B.C. and Alberta several years ago.
The new site is a blog called TELUS - the present is hostile. As a blogger comments on Darren Barefoot’s site:
"I don’t think Telus is too internet savvy. I made a few
Telus-critical posts […]

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Tags: Canada · Corporate · Customer · PR · Public Relations · Weblogs

Consumer Guide to Bypassing Phone Tree Hell

November 29th, 2005 · Comments Off

Now here’s something I’d like to see for Canadian companies. Steve Rubel and Shel Holtz mentioned a web site that gives people tips on how to opt out of an IVR phone system and talk to a real person.
A lot of people have gotten into the habit of dialing 0 when they want to bypass […]

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Tags: Corporate · Customer · Technology · Usability

Cubicle Life: Now We Have Action Figures

November 21st, 2005 · Comments Off

I thought this was a gag web site when Judy Gombita forwarded the link, but apparently The Cubes action figures are available for purchase in all their empowered, disincentivized glory.
My favourite is the Sensitivity Consultant action figure.
If any of your action figures come without job titles, or if you want to motivate them by offering […]

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Tags: Corporate · Design · Humor · Marketing · Work