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Entries Tagged as 'Briefs'

PR Briefs - News Items November 3, 2006

November 3rd, 2006 · No Comments

Battle for Net Neutrality Comes to Canada - CBC - The telco money grab moves north. Abundance, and Five Years of Blogging - Ross Mayfield   The Playmaker’s Standard | The Strategy of Influence
- Tool
to help communicators map out the tricks being used against you, and the strategies you can use in return. Based on the […]

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Tags: Briefs · PR · Public Relations

PR Briefs - News Items October 21, 2006

October 21st, 2006 · No Comments

Edelman, PR Ethics and Social Media - the Next Steps- Steve Rubel
- Info on Edelman PR’s response to controversy about its fake blog tactics on behalf of Wal-Mart.

Edelman Admits to Two More Flogs - Shel Holtz - Richard Edelman acknowledges that his PR agency has been involved in two more fake blogs.

What Is Edelman […]

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Tags: Briefs · PR · Public Relations

PR Briefs - News Items October 12, 2006

October 12th, 2006 · No Comments

Right On, Nikon - Joe Jaffe - Sometimes a company puts its faith in the creativity and talent of its customers, and it pays off. Nikon gave cameras to some Flickr bloggers, and created ads based on the results. Smart move.

Three Weeks into the Alpha Course - Darren Barefoot - Reality
blogging? Darren Barefoot joins an […]

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Tags: Briefs · PR · Public Relations

PR Briefs - News Items October 10, 2006

October 9th, 2006 · No Comments

Bloggers: How To Approach Companies - Mike Manuel - Some suggestions for bloggers who want something from a company.

Will S**ttsburgh Forgive Sienna ? - Scott Baradell - Why screw around with words when a straightforward apology would do the trick?

SNCR Symposium & Awards Gala in 3 Weeks - Elizabeth
Allbrycht invites social media and new communications […]

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Tags: Briefs · PR · Public Relations

PR Briefs - News Items October 2, 2006

October 1st, 2006 · 5 Comments

Spoiled Rotten (Apple) - Joseph Jaffe - The big question is, why do people let Apple get away with such consumer-unfriendly behaviour?
Avoiding Tradmarkicide: Ziplock Bags and Apple’s iPod - Kami Huyse - The Apple trademark legal battle that’s shaping up, and the challenge of protecting a trademark from becoming a generic term.
PR Pro says NO […]

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Tags: Briefs · CBC · PR · Public Relations

PR Briefs - News Items September 24, 2006

September 24th, 2006 · No Comments

Changing Clients into Better Ones - Julie Rusciolelli - The head of a Toronto PR agency has advice on how clients can play their role better. Link via David Jones.
PRSA to Members: Please Be Ethical, Hypothetically Speaking - Steven Silvers - The PRSA urges its members to expose unethical practices, while it bends over backwards […]

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Tags: Briefs · PR · Public Relations

PR Briefs - News Items September 15, 2006

September 14th, 2006 · No Comments

Found this week:

News Junkie: Become One. In PR, It Is Required Behaviour - Robert French
Facebook’s "Privacy Trainwreck": Exposure, Invasion, and Drama - Dana Boyd
Political & Government Blog Cases wanted - Shel Israel
Searchmob - John Battelle
Should Fair Use Apply to Your Family Portraits? - Thomas Hawk
About Gen-P (or "Jimbo lays the smacks down on Dale […]

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Tags: Briefs · PR · Public Relations

PR Briefs - News Items September 4, 2006

September 4th, 2006 · No Comments

Where are Canadian Corporate Blogs? - Mark Evans - Tech blogger Mark Evans asks why Canadian companies are so slow to adopt corporate blogs. Check the comments.
The ego of a CEO: Noble Narcissist? - Ian Griffin - CEOs need to have big egos, as long as that doesn’t get in the way of the […]

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Tags: Briefs · Employee Communications · PR · Public Relations

PR Briefs - News Items August 27, 2006

August 27th, 2006 · No Comments

Word of Mouth Is not Created, Word of Mouth Is Co-created - An independent film director asks Gaping Void’s Hugh MacLeod how to generate buzz for the film. He offers six seps to make bloggers smarter advocates for the film.
Social Media Optimization - Todd Deffren notes that many companies still don’t have the basics of […]

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Tags: Briefs · PR · Public Relations

PR Briefs - News Items July 21, 2006

July 21st, 2006 · No Comments

Building the Yes-And Web: “First thing we do, is Kill (some of) the Comments”

 
Britt Blaser (no name on his blog, so I’m guessing) has a
proposal for making comments on blogs better connected with the content
they refer to, and a suggestion that bloggers and blog developers build
on what’s already been done, rather than always tearing […]

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Tags: Briefs · PR · Public Relations

PR Briefs - News Items July 3, 2006

July 3rd, 2006 · Comments Off

Canada’s Prime Minister Podcasts - kind of - PM Stephen Harper is now posting speeches on iTunes. Joseph Thornley comments.
A Point of Irritation - New IABC chair Glenda Holmes outlines her priorities for the year.
Corporate Blogging 101: What You Said - Kami Huyse links to various posts about corporate blogging.
How PR Fails Customers - Dennis […]

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Tags: Briefs · PR · Public Relations