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PR Briefs - News Items October 21, 2006

October 21st, 2006 · No Comments

  1. Edelman, PR Ethics and Social Media - the Next Steps- Steve Rubel

    - Info on Edelman PR’s response to controversy about its fake blog tactics on behalf of Wal-Mart.

  2. Edelman Admits to Two More Flogs - Shel Holtz - Richard Edelman acknowledges that his PR agency has been involved in two more fake blogs.

  3. What Is Edelman Doing?

    - Richard
    Edelman reports on what his PR firm is doing to ensure more openness
    and transparency around social media efforts and word of mouth
    marketing.

  4. PR people, start using your common sense when it comes to disclosure - John Wagner

      A
    review of the disclosure in the Wal-Mart / Working Families for
    Wal-Mart situation. Wagner suggests more disclosure would help
    reputations without negatively affecting the ability for PR people to
    be involved in helping organizations tell their stories

  5. Managing Client Expectations: Your Public Relations Firm Must Operate in the Open - Dan Keeney

      The
    PRSA calls for companies and their PR firms to disclose sponsorship of
    organizations, and avoid fake grassroots campaigns. So let’s stop
    talking about breaches of etiquette, and talk about lapses in ethics.

  6. 10 Signs of Life from the News Release - Kevin Dugan

      A wrap-up of recent activity in the news release distribution business, and innovations in social media news releases.

  7. How to support the troops and not necessarily the war - Rob Cottingham

      Voicing
    opposition to political and military decisions doesn’t necessarily mean
    you have disrespect for the soldiers who risk their lives.

  8. Gesundheit, iPod - Rob Cottingham

      Apple forgets to apologize after shipping iPods with a virus.

Tags: Briefs · PR · Public Relations

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