inCommunicado - eric eggertson

• Changing Clients into Better Ones - Julie Rusciolelli - The head of a Toronto PR agency has advice on how clients can play their role better. Link via David Jones.
• PRSA to Members: Please Be Ethical, Hypothetically Speaking - Steven Silvers - The PRSA urges its members to expose unethical practices, while it bends over backwards to avoid mentioning any particular examples.
• Resources And Wrap-Up! - Leo Bottary - Hill and Knowlton’s Leo Bottary offers tips for people getting started in public relations on how to provide good service to customers.
• Wanna See What "The Media Pitch 2.0" Looks Like? - Todd Defren - PR Squared blog points to a new beta version of a service that could be used to help reporters with story suggestions.
• Phildelphia Launches Soundabout Tours - Shel Holtz - Audio tours of Philadelphia neighbourhoods that can be taken virtually, through Google Maps API, or with a portable MP3 player while wandering the actual neighbourhood.
• Screaming Users Considered Good - Dan Russell - On the Creating Passionate Users blog, a discussion about how negative feedback can be much more useful than bland reassurances, if your goal is to design something that’s truly useful. Link via McToonish.
• Defining Success Metrics for Corporate Blogs - Bill Sweetman - On the One Degree blog, Bill Sweetman lists the metrics of success for a corporate blog.
• What Kind of Genius Are You? - Daniel Pink in Wired - A researcher identifies two kinds of creative genius.
• Red Cross Guerrilla - Miel Van Opstal - The Canadian Red Cross tries a geurilla marketing campaign for learning first aid.
• On Crisis Communications and “What if We Didn’t Own the Company?”  and Up and Running - Freshbooks on crisis communications, following a major service disruption.
• Canadian Council of Public Relations Firms to represent interests of PR consulting firms - Joseph Thornley - PR firms in Canada have created an association to help them share common concerns, share knowledge, and identify issues for joint action. The group is looking for firms with billings of $1 million a year and up.
• Finally, Somebody Ranks Brand Monitoring Services - Mike Manuel - A comparison of brand monitoring services.
• Suing for Product Placements, May Be the new PR - Pierce Mattie PR - A lawsuit against US Weekly seems to suggest that publications owe coverage to brands, and can be held liable if they stop providing the brand profile in their publications, etc.
• Are all PR People Clueless Telemarketing/spamming Drones? - Dan York - A blogger/podcaster’s frustration with clueless PR spam and pitches sent to him, regardless of the narrow focus in the VOIP industry that he covers.

  Tags: communications, consulting, product placement, crisis, feedback, guerilla marketing, ethics, branding

Powered by Qumana