inCommunicado - eric eggertson

• Word of Mouth Is not Created, Word of Mouth Is Co-created - An independent film director asks Gaping Void’s Hugh MacLeod how to generate buzz for the film. He offers six seps to make bloggers smarter advocates for the film.
• Social Media Optimization - Todd Deffren notes that many companies still don’t have the basics of Web 1.0 right, but that doesn’t have to stop them from using Web 2.0 tools as a way to kickstart their web presence into high gear.
• Photoshop, It’s not about You. It’s about Me - Rob Cottingham discovers Snipshot, a web-based photo tool that lets you pull images from webites and edit them.
• Wanna Be Respected by Executives? Talk Less and Listen More - John Wagner suggests active listening, rather than showing off about what you know, as the best way to deal with clients and/or executives.
• How to Get People Talking about your Product - Software developer Eric Sink talks about how designing products that are perfect for a target group is a prerequisite to word of mouth marketing. Link via Scoble.
• Why Picasa Images Are Indexed Higher in Google Image Search than Flickr - Thomas Hawk takes a look at how the search engines look for images, and why photos on some sites show up better than the same photos on other sites.
• River’s Edge - Doc Searls stands up for the River of News idea, that involves making the web readable via portable devices, like cellphones.
• Imagining a CBC-Free Canada - Darren Barefoot attempts to get some discussion going about what Canada would be like without the CBC, and runs into polarized silence. The web doesn’t encourage real debate, he says.
• Invasive Radio Advertising on Its Way. Bring It - Tod Maffin suggests that one-to-one advertising isn’t that far away on satellite radio.
• Could Industry Analysts Survive Total Transparency? - Todd Deffren would like to see someone push back against the analysts, who weild a lot of power without necessarily earning their credibility.

  Tags: marketing, film, word of mouth, social media, web2.0, photoshop, mobile, cbc, debate, blogs

Powered by Qumana