A surefire way to drive a little traffic to a blog is to manufacture an argument out of nowhere, using an outrageous statement to draw attention.
Hence, Robert Scoble, who (co-)wrote a bestseller about corporate blogs fires off a provocative statement saying that only websites meeting five criteria decided by a committee at Microsoft several years ago are really blogs. Everything else is just pretending to be a blog.
Oh, and the moon is made of blue cheese. I have the committee minutes to prove it.. 
Tags: robertscoble, controversy, traffic, blogs, argument
Powered by Qumana
4 responses so far ↓
1 Serge // Aug 22, 2006 at 6:28 am
Really? And I thought it was Gouda… Just goes to show everybody can be wrong at some point.
2 Ike // Aug 22, 2006 at 8:52 pm
I tried looking it up in Robert’s book, but it was not publicly accessible from my house, so therefore it is not a book.
3 Saskboy // Aug 25, 2006 at 4:05 pm
moon.google.com confirms the moon is cheese if you zoom in.
4 Eric Eggertson // Aug 26, 2006 at 9:44 am
Thank you, Saskboy! That is the funniest thing I’ve seen this week, and that includes tape of Tom Cruise’s slow descent into parriah status.
Leave a Comment