Communications measurement guru Angela Sinickas will be in Saskatoon October 18 for a half-day workshop called "How to Measure Your Communication Programs: Developing An Ongoing Process." A luncheon presentation on "Calculating the ROI on Your Communications" is included in the $199 fee, or can be attended separately ($40, or $25 for IABC/CPRS members).
If you haven’t had a chance to catch Sinickas at a conference or webinar, this session is definitely worth checking out. She takes a very no-nonsense approach to measurement, recognizing that not everyone has a big budget for extensive surveys and focus groups.
The luncheon starts at 11:45 a.m., at Saskatoon City Hospital, with the workshop to follow.
Contact gloria.suchar@saskatoonhealthregion.ca by October 12 for registration.
(Disclosure: the event sponsor, Saskatoon Health Region, is a key contact in my day job.)