inCommunicado - eric eggertson

Anyone who has ever tried to get a well-entrenched screw out of wood knows it can be a bitch.  The only screws that don’t seem to strip when under stress are Robertsons.

So when using screws for a new project, my default is always a Robertson screw — the ones with the square hole instead of a slot or a cross.

Marketing/branding/life observer Seth Godin writes about the foothold Robertson screws are gaining in the U.S.

Which shows once again that Canadian have better screws.  Funny thing is, I didn’t realize these vastly superior screws weren’t in common use in the United States.

For any American handymen or handywomen out there, trust Seth.  The square-holed screws are way better.